Franchise co-branding is becoming more popular. This refers to two or more franchises operating under or sharing the same space. The easiest way to envision this is by picturing a fast food restaurant inside of a gas station. You’ve likely seen one of these establishments during your travels, where the two businesses share a building. This doesn’t just occur with gas stations and fast food restaurants, though. You may have a coffee house inside a bookstore or a dessert chain inside a restaurant. If you own a franchise system or are considering buying one, you may be considering co-branding it. Learning about the advantages to this will help you decide if it is ideal for you.