There are several important aspects of opening a new franchise, but perhaps none as important as choosing the best site. Some studies have even concluded that poor location is the top reason that a franchise will fail. Other factors such as the marketing budget and the size of the store will affect success, but it will likely not be as crucial as the site selection. That’s why we’re taking a closer look at just why location matters so much and strategies you can employ to ensure you select the best place to grow your franchise.