Experts in the marketing and advertising industries will tell you that branding is more than just a fancy logo. Creating an effective brand for your company communicates what your company does and ultimately determines the thoughts and feelings the consumer has about your products or services. Creating an identity for your company takes a lot of time, money, and dedication, so it’s important to protect it. Here are some of the ways that intellectual property law can help you protect one of your most important business assets – your brand.

• Business name protection. IP law can help you trademark your name so that you have exclusive rights to it. Imagine spending all the time it takes to start a business only to have the name compromised by another company. The best way to secure your business’s name is by hiring an attorney who provides intellectual property services.

• Logo protection. A lot of thought and creativity goes into designing the perfect logo to represent your company. Intellectual property law prevents others from creating similar marks that will only confuse consumers and take away from your business. IP law helps you protect your original work and keeps it from being recreated and/or reproduced.

• Products & services name & logo protection. If you have come up with unique names and logos to represent the products and services you provide, these should be protected as well. Trademarking your creative work prevents others from stealing from your brand or damaging your company’s reputation. Defend what is rightfully yours by contacting our intellectual property law firm today.