The Children Services Industry is certainly on fire and has been booming since 2018. The segment includes different business types such as music and voice services, tutoring, private sports and games lessons and everything in between. The children service industry is currently valued at $506 billion and is expected to see an overall growth of 53% by 2024. So why is this industry so hot right now? Experts report that it’s because of an upward tick in parents putting more of a focus on their children’s needs and desires since being forced to stay home with them typically 30+ hours per week during the COVID lock-in seasons in most states. That and along with the fact that these businesses were deemed to be essential during the COVID lockdowns has allowed them to continue to grow. “Coming out of COVID, people are continuing to spend a lot of time in their home and with their children”, as reported by 1851 author Katie Porter. School Studies and Education Associations agree with the need for music programs, or the reintroduction to music programs in schools.
Let’s take a look at one of the verticals that is bolstering this industry. The children’s music segment has had a marvelous year. We see franchise brands such as Little School of Music booking in an impressive sales growth increase followed by the whopping decision to begin offering their brand as a franchise.
President, Mindy Cabral, also a musician who has played on some of the largest stages in the world, says “it is all about giving back and moving music forward. It is important to offer age-appropriate, quality music education programs to help every student enjoy the learning process, experience the benefits of music, and achieve their individual musical goals while learning important life skills, and discipline, while building their confidence and individual character. Creative music-making is the tool to use to inspire and unlock the potential that lives in each of us.”
School of Rock another franchise system states music programs are “designed to encourage learning in a supportive environment where students of all skill levels are comfortable and engaged.”
Making the music argument with music education statistics is crucial in music education advocacy. Schools with music programs have an estimated 90.2% graduation rate and 93.9% attendance rate compared to schools without music education, which average 72.9% graduation and 84.9% attendance. Schools that have music programs have an attendance rate of 93.3% compared to 84.9% in schools without music programs.
Some other vital music education statistics to share include the affect on the education system:
• 78% of Americans feel learning a musical instrument helps students perform better in other subjects. ~ Gallup Poll,
“American Attitudes Toward Music,”
• Students who were exposed to music-based lessons scored a full 100% higher on fractions tests than those who learned
in the conventional manner. ~ Neurological Research and Music Education Statistics
• The schools that produced the highest academic achievement in the United States today are spending 20% to 30% of the
day on the arts, with special emphasis on music. ~ International Association for the Evaluation of Educational
Achievement
• 95% of Americans in a Gallup Poll believe that music is a key component in a child’s well-rounded education; three
quarters of those surveyed feel that schools should mandate music education. ~ Gallup Poll, “American Attitudes Toward
Music
• The arts are one of the six subject areas in which the College Board recognizes as essential in order to thrive in
college. ~ Academic Preparation for College: What Students Need to Know and Be Able to Do
• Students taking courses in music performance and music appreciation scored higher in the SAT than students with no
arts participation. Music performance students scored 53 points higher on the verbal and 39 points higher on the math.
Music appreciation students scored 61 points higher on the verbal and 42 points higher on the math. ~ College-Bound
Seniors National Report: Profile of SAT Program Test Takers, The College Entrance Examination Board, Princeton, New
Jersey
• Music and Spatial Task Performance: A Casual Relationship. Music lessons, and even simply listening to music, can
enhance spatial reasoning performance, a critical higher-brain function necessary to perform complex tasks including
mathematics. ~ Frances Rauscher, Ph.D., Gordon Shaw, Ph.D., University of California, Irvine
Some of the human outcomes traced to the Music and Arts Industry
In addition to schools, many associations have studied the affects of music on personhood and the family. Here are
some mentionable studies around that area:
• Students who participate in school band or orchestra have the lowest levels of current and lifelong use of alcohol,
tobacco and illicit drugs among any group in our society. ~ H. Con. Res. 266, United States Senate
• Nine out of ten adults and teenagers who play instruments agree that music making brings the family closer together. ~
Music Making and Our Schools, American Music Conference
• With music in schools, students connect to each other better-greater camaraderie, fewer fights, less racism and
reduced use of hurtful sarcasm. ~ Eric Jensen, Arts With the Brain in Mind
• 71% of Americans surveyed by the Gallup Poll believe that teenagers who play an instrument are less likely to have
disciplinary problems. ~ Gallup Poll, “American Attitudes Toward Music,”
• Music enhances the process of learning. The systems they nourish, which include our integrated sensory, attention,
cognitive, emotional and motor capacities, are shown to be the driving forces behind all other learning. ~ Konrad,
R.R., Empathy, Arts and Social Studies
• During moments of musical euphoria, blood travels through the brain to areas where other stimuli can produce feelings
of contentment and joy-and travels away from brain cell areas associated with depression and fear. ~ Dr. Frederick
Tims, reported in AMC Music News
• With music instruction in schools, teachers found that students were less aggressive. ~ Konrad, R.R., Empathy, Arts
and Social Studies
• College-age musicians are emotionally healthier than their non-musician counterparts for performance anxiety,
emotional concerns and alcohol-related problems. ~ Houston Chronicle
• “A grounding in the arts will help our children to see; to bring a uniquely human perspective to science and
technology. In short, it will help them as they grow smarter to also grow wiser. ~ Robert E. Allen, Chairman and Chief
Executive Officer, AT&T Corporation, in “America’s Culture Begins with Education”
• Student involvement in extracurricular or co-curricular activities makes students resilient to current substance use
among their peers, according to a recent statewide survey of Texas Schools. Secondary students who participated in
band, orchestra or choir reported the lowest lifetime use of all substances.~ Texas School Survey of Substance Abuse
Among Students: Grades 7-12
• Teaching through the arts motivates children and increases their aptitude for learning. ~ Eric Jensen, Arts With the
Brain in Mind
How the Music Industry affects Jobs and the Workplace
There have also been studies done regarding the effects of music type training and how they affect the students later in life. Here are some worthy mentions, although there are many more in the marketplace:
• The arts produce jobs, generating an estimate $37 billion with a return of $3.4 billion in federal income taxes.~
American Arts Alliance Fact Sheet
• Music majors are the most likely group of college grads to be admitted to medical school. ~ Lewis Thomas, Case for
Music in the Schools, Phi Delta Kappa
• Lewis Thomas, physician and biologist, found that music majors comprise the highest percentage of accepted medical
students at 66%. ~ “The Case for Music in the Schools,” Phi Delta Kappan
• Arts Education aids students in skills needed in the workplace: flexibility, the ability to solve problems and
communicate; the ability to learn new skills, to be creative and innovative, and to strive for excellence.~ Joseph M.
Calahan, Director of Corporate Communications, Xerox. Corporation
• Music Is One of Our Greatest Economic Exports. “The arts are an economic plus — second only to aerospace as our most
lucrative national export.” ~ Michael Greene of The National Academy of Recording Arts and Sciences
How does our government think of music education? They are certainly for it, even though the requirements surrounding accreditation do not necessarily agree with the sentiment that Mr. Riley has. Former U.S. Secretary of Education stated, “I believe arts education in music, theater, dance and the visual arts is one of the most creative ways we have to find the gold that is buried just beneath the surface. They (children) have an enthusiasm for life, a spark of creativity, and vivid imaginations that need training…training that prepares them to become confident young men and women. As I visit schools around the country I see a renewed interest in arts education and a growing concern about the negative impact of cutting art and music out of curriculum. The creativity of the arts and the joy of music should be central to the education of every American child.
Should the music industry be central to your business career?
In most years a single digit sales growth rate was expected and certainly still applauded, averaging around the 1.7% rate. This year these growth rates seem small compared to the 2.5% to the 3.7% growth rate for the number of establishments. FranData shows the Top 10 states by the number of Franchise Establishments in 2022, as Texas, Florida, Arizona, South Carolina, Idaho, Tennessee, North Carolina, Montana, Nebraska, and Nevada in that order.
Whether it’s a brand new rising franchise system or one that has over 1200 franchises across the globe you should always make sure to do your due diligence and how that brand specifically rates to what you want out of your franchise business.
Christina McAmis, Attorney at Shelton Law & Associates reports that FDD Reviews are up as well. “This is a good thing for the industry. Entrepreneurs are becoming smarter about protecting their investments. Prior to ever getting started they are ensuring that their counsel and other trusted advisers are weighing in on protecting their futures. That is just smart business no matter what brand you are looking at.”
Ms. Shelton was the COO of a large franchise system and is currently the Senior Attorney for Shelton Law & Associates franchise law firm, as well as a franchisor owner in an international franchise system, and CEO of an International Non-profit company specializing in training entrepreneurship to young adults.
Shelton Law & Associates (“SLA”) Attorneys have 50+ years’ business consulting, franchise, and trademark experience. Their knowledge facilitates an understanding of a large variety of businesses, services, site selection, and technologies. They help businesses protect their Brands through Trademark, Copyright, and Business contractual transactions. These services allow SLA to “Expand their Brand®” through Franchising. For Franchisors, SLA provides full outsourced in-house counsel services for a flat monthly fee.
Shelton Law & Associates additionally works with entrepreneurs buying franchises by assisting with Business Creation, Industry Evaluations, Franchise Disclosure Document Review, Fairness Factors, Site Selection, Opinion Letters and Negotiations.
For more information or to schedule a customized consultation for your business, you can write to franchising@SLA.Law or call (866) 99-FRANCHISE.
To view the article in Franchise Connect Magazine, please visit: https://sla.law/wp-content/uploads/25-FCM-issuu3-Children-Services-Industry.pdf
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