Elmer is one of the firm’s legal strategists, a certified pivotal tracker expert, and handles both franchisee and franchisor matters. He also has a gift for customer relations. Elmer graduated from CSU East Bay in 2015 with a Bachelors in Political Science. While at CSU East Bay Elmer was inducted into Lambda Theta Phi Latin Fraternity Inc. Elmer’s dream is to one day go to law school and be able to afford season tickets for court-side or box seats for the Sacramento Kings. Elmer believes that franchising is not just part of his current career but that in the future he will be a franchisee operating his own business. Elmer is multi-lingual in English, Spanish and a little French.